Heidelberg OPERA · Post-launch series

After the launch

The posts after the premiere, in 9:16 for Instagram and 4:5 for LinkedIn. Click a still to play the video, click an image to open it full size.

Posting plan

Post 17IMPRESSIONS FROM THE EVENT22 Sepdelivered
Post 18FULL REVEAL22 Sepdelivered
Post 19LEGO CHALLENGEOctoberversion 2
Post 20ERGONOMICSOctoberversion 2
Post 21TEACHINGNovemberversion 2
Post 22FROM DIAGNOSTIC IMAGING TO THE ORNovembermaterial needed
Post 23HEIDELBERG OPERA + OCULUS BIOMNovembermaterial needed
Post 24TRULY DIGITALNovemberfirst version
Post 25CLINICAL VOICEDecembermaterial needed
Post 26BUILT FOR WHAT COMES NEXTDecemberversion 2
Post 17

IMPRESSIONS FROM THE EVENT

delivered 22 Sep

A new era has begun. 23 seconds from the evening in London.

Video 23 s · 9:16 Instagram
Video 23 s · 4:5 LinkedIn
Post 18

FULL REVEAL

delivered 22 Sep

This is Heidelberg OPERA. The teaser for the product film.

Video 24 s · 9:16 Instagram
Video 24 s · 4:5 LinkedIn
Post 19

LEGO CHALLENGE

version 2 October

Build. Share. Inspire. Carousel, five pages.

Version 2: page 2 now shows the built model from the photo you sent on 30 September.

Page 1 · 4:5
Page 2 · 4:5
Page 3 · 4:5
Page 4 · 4:5
Page 5 · 4:5
Post 20

ERGONOMICS

version 2 October

Surgery moves to the screen. A more natural, upright working position.

Version 2: opens on the surgeon seated upright at the patient’s head, then the digital binoculars. Your full sentence is back on the third plate.

Video 15 s · 9:16 Instagram
Video 15 s · 4:5 LinkedIn
Post 21

TEACHING

version 2 November

„It’s the perfect tool for teaching.“ — Prof. Dr. Burkhard Dick in his keynote.

Version 2: the handheld keynote shot is down to the sentence itself, everything around it is a still or footage from the product film.

Video 17 s · 9:16 Instagram
Video 17 s · 4:5 LinkedIn
Post 22

FROM DIAGNOSTIC IMAGING TO THE OR

November

From SPECTRALIS and ANTERION to Heidelberg OPERA.

We need product visuals of SPECTRALIS and ANTERION from your image library.

Post 23

HEIDELBERG OPERA + OCULUS BIOM

November

What if the surgical view could go deeper?

Two open points: is this post still planned, and who films the interview with Kfir?

Post 24

TRULY DIGITAL

first version November

Digital isn't an add-on. It's the foundation.

Video 15 s · 9:16 Instagram
Video 15 s · 4:5 LinkedIn
Post 25

CLINICAL VOICE

December

The experience of the people using it.

We need the name of the surgeon who will speak. Josefine wanted to check with Kfir.

Post 26

BUILT FOR WHAT COMES NEXT

version 2 December

„We are not talking about five years.“ — his voice over stills from the evening.

Version 2: no handheld footage any more. Photo of Prof. Dick, his slide TODAY / FUTURE, the room. The frame with the man behind the letters is gone.

Video 15 s · 9:16 Instagram
Video 15 s · 4:5 LinkedIn