Post 17
IMPRESSIONS FROM THE EVENT
delivered 22 SepA new era has begun. 23 seconds from the evening in London.
Heidelberg OPERA · Post-launch series
After the launch
The posts after the premiere, in 9:16 for Instagram and 4:5 for LinkedIn. Click a still to play the video, click an image to open it full size.
Posting plan
| Post 17 | IMPRESSIONS FROM THE EVENT | 22 Sep | delivered |
| Post 18 | FULL REVEAL | 22 Sep | delivered |
| Post 19 | LEGO CHALLENGE | October | version 2 |
| Post 20 | ERGONOMICS | October | version 2 |
| Post 21 | TEACHING | November | version 3 |
| Post 22 | FROM DIAGNOSTIC IMAGING TO THE OR | November | material needed |
| Post 23 | HEIDELBERG OPERA + OCULUS BIOM | November | material needed |
| Post 24 | TRULY DIGITAL | November | first version |
| Post 25 | CLINICAL VOICE | December | material needed |
| Post 26 | BUILT FOR WHAT COMES NEXT | December | version 3 |
Post 18
FULL REVEAL
delivered 22 SepThis is Heidelberg OPERA. The teaser for the product film.
Post 19
LEGO CHALLENGE
version 2 OctoberBuild. Share. Inspire. Carousel, five pages.
Version 2: page 2 now shows the built model from the photo you sent on 30 September.
Post 20
ERGONOMICS
version 2 OctoberSurgery moves to the screen. A more natural, upright working position.
Version 2: opens on the surgeon seated upright at the patient’s head, then the digital binoculars. Your full sentence is back on the third plate.
Post 21
TEACHING
version 3 November„It’s the perfect tool for teaching.“ — Prof. Dr. Burkhard Dick in his keynote.
Version 3 (2 October): the keynote shot is now stabilised, and the whole video runs at 25 frames — the same rate as the product film, so no frame is doubled any more. Please use the player below, the file name has changed so your browser cannot show you the old one.
Post 22
FROM DIAGNOSTIC IMAGING TO THE OR
NovemberFrom SPECTRALIS and ANTERION to Heidelberg OPERA.
We need product visuals of SPECTRALIS and ANTERION from your image library.
Post 23
HEIDELBERG OPERA + OCULUS BIOM
NovemberWhat if the surgical view could go deeper?
Two open points: is this post still planned, and who films the interview with Kfir?
Post 24
TRULY DIGITAL
first version NovemberDigital isn't an add-on. It's the foundation.
Post 25
CLINICAL VOICE
DecemberThe experience of the people using it.
We need the name of the surgeon who will speak. Josefine wanted to check with Kfir.
Post 26
BUILT FOR WHAT COMES NEXT
version 3 December„We are not talking about five years.“ — his voice over stills from the evening.
Version 3 (2 October): the slow move across the stills is now calculated sub-pixel instead of in whole pixels, and the video runs at 25 frames. Stills only, no handheld footage. Please use the player below, the file name has changed so your browser cannot show you the old one.
